Selling 100% Oregon-raised beef, Better Beef Company is encouraging shoppers to taste the difference between their product and that of big box stores.
By hanging the meat, the enzymes in the meat continue breaking down, resulting in a more flavorful and tender piece of meat. "It accurately describes in a simple way the quality beef product to the customer," he said. Pricing is $5.25 per pound, based on the hanging weight of the beef. By selling directly to consumers, Martin gets some control and the ability to set his own pricing. and better to buy from us than big food corporations of America." The bright red all-beef meat market in South Salem plans a soft opening Saturday.