Abandoned

Holiday shopping season is nearly here, and the reality is that most online shopping carts become abandoned. The good news is that there are many ways to ...

One of the advantages of using a platform rather than creating an eCommerce site from scratch is that the business owner can benefit from the data the platform has gathered about their industry and potential customers and help optimize a merchant's checkout. Other than making the mobile shopping experience seamless for buyers, retailers can create mCommerce applications, and incentivize users with special discounts and promotional codes to download and shop via the retailer's app. Localizing the checkout form with the local language, currency, and formats of the currency will help ensure the process is clear. When it comes to reviewing and checking out, everything should be clear and visible, and the checkout should collect the minimum amount of details to complete the sale. Others use the cart as a way to collect items they think they want, and then use the cart as a “storage” for them to compare with other items they are thinking to purchase, or to compare pricing with from another site. The retailer is likely to see the customer abandon the purchase if they can’t find their preferred method of payment. The checkout form should be straightforward, and simple. The current state of the US economy is also affecting household spending, with almost a quarter (24%) of shoppers doing more comparative shopping online according to a recent Mizrachi: First of all, it’s crucial to turn unknown visitors (consumers the business can’t identify because the visitor hasn’t logged in to an account, filled out a form, or clicked on any marketing materials), into known visitors, or store members. The good news is that there are many ways to optimize checkout for a positive checkout experience for a customer, reduce cart abandonment, and close the deal on a sale. Too much friction or lack of information on these aspects in the purchase process often leads to cart abandonment. Even though more people will be shopping in the coming months leading up to the holidays, at the end of the day, if a buyer doesn’t purchase what they have in their cart, all efforts to get the customer to the checkout mean nothing.