Mercedes-Benz

Mercedes-Benz USA isn't alone in trying to help its dealers recruit and train enough technicians to keep their high-profit service departments humming.

We’re able to answer that question because we’re aware of their curriculum and what their development path would be. “At the [fair] table, we tell candidates about the opportunity here and how we’re not looking for someone who wants a part-time job but for someone who wants to come to Mercedes-Benz as a career. One of the biggest obstacles faced by the entire industry is getting young people to understand how high-tech an environment the automobile dealership actually is.