T20 World Cup

2023 - 1 - 3

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Image courtesy of "CNBCTV18"

T20 World Cup saw three times more Indians tune in versus FIFA ... (CNBCTV18)

One of the finer details that emerged while analyzing the media consumption habits of the people surveyed it emerged that cricket tends to rule the hearts ...

Digital viewership shot past TV for the first time in India during the FIFA World Cup 2022. The cricket World Cup was soon followed by the FIFA World Cup in Qatar and was held from November 20 up until December 18. Of the people surveyed in both rural and urban India, 46% mentioned that they liked watching the T20 World Cup, 25% liked to watch the IPL and 16% liked the FIFA World Cup. From a broadcast perspective, the overall cumulative global dedicated TV audience for Australia in 2022 was 1.28 billion. In fact, the so-talked-about FIFA World Cup had only one-third the takers, which actually is an improvement from past records, versus the T20 World Cup earlier that year. First was the ICC T20 World Cup which was hosted by Australia and played from October 16 to November 13.

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Image courtesy of "News18"

T20 World Cup Most Liked Sporting Event of 2022 in India, Shows ... (News18)

As per a leading consumer data intelligence company survey, the T20 World Cup in Australia was the most liked sporting event for 46% of Indian viewers from ...

Hardik Pandya’s brilliant 63-run storm off just 33 deliveries helped India post a total of 168 for the loss of 8 wickets in 20 overs. Babar Azam’s men finished their 20 overs at the crease with a score of 137 for the loss of eight wickets with sizeable contributions from the skipper Azam and Shah Masood. Around 61% of the respondents were male, while 39% were female. The survey showed that 46% of the respondents liked to watch the T20 World Cup Down Under. The survey further revealed that 25% liked to watch the IPL, while 16% preferred the FIFA World Cup, which took place in Qatar between November and December. Moreover, 28% and 20% belonged to western and southern parts of India, respectively.

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