Super Bowl

Nearly 3-months since the start of Fisker Ocean production and today we get ready for the Big Game with Super Bowl 57.

Give the video a watch and let us know if you agree with the Fisker Ocean ranking in the comments below. [1 million plus visitors visiting Phoenix](https://fiskerati.com/fisker/new-fisker-ocean-photos-stockholm-review-roof-rack-pop-up-location-poll-results/) for the Big Game. Late Friday, Fisker announced the timing for their [Q4 2022 earnings results](https://fiskerati.com/fsr/fisker-announces-date-for-q4-2022-earnings-results/), which will take place after the market close on February 27th. We wanted to share with you a fun video that includes the ranking of Fisker Ocean competition. Fisker revealed [Henrik’s favorite Fisker Ocean configurations](https://fiskerati.com/fisker-ocean/henrik-fiskers-top-3-favorite-picks/) including his favorite exterior, interior, and wheel picks. The Fisker Ocean and virtually every other electric vehicle are stack ranked and awards are given out. Fisker gave fans a chance to win a Fisker Ocean Sport as well as other prizes. Maybe Fisker will announce something before the Big Game starts? No pop-up locations for the We’re still hoping Fisker gets in the game today so to speak. We surely thought Fisker would take advantage of the Super Bowl like they did last year. While we’re not huge football fans we have to cheer for something.

Get all the details on Rihanna's all-red Super Bowl halftime show performance outfit, which did double duty as a pregnancy announcement look.

2 after Super Bowl 2023 performance](https://pagesix.com/2023/02/12/rihanna-confirms-shes-pregnant-with-baby-no-2-at-super-bowl/) [welcomed her first child](https://pagesix.com/2022/05/19/rihanna-gives-birth-welcomes-baby-boy-with-boyfriend-aap-rocky/) with Rocky, a baby boy, in May 2022. [All the celebrities at Super Bowl 2023](https://pagesix.com/2023/02/12/all-the-celebrities-at-super-bowl-2023-jay-z-paul-rudd-and-more/) [Rihanna soars through two decades of hits in Super Bowl 2023 halftime show](https://pagesix.com/2023/02/12/rihanna-performs-super-bowl-2023-halftime-show/) [Rihanna confirms she’s pregnant with baby No. I want that on me now.'” While pregnant, she [made countless headlines in a series of daring styles](https://pagesix.com/article/rihanna-pregnancy-maternity-outfits/) that ranged from a [sheer Dior lingerie look](https://pagesix.com/2022/03/01/pregnant-rihanna-wears-lingerie-at-paris-fashion-week/) to a [bump-baring Coperni set](https://pagesix.com/2022/03/13/pregnant-rihanna-bares-baby-bump-in-daring-two-piece-for-fenty-event/). [turned down the Super Bowl halftime show](https://pagesix.com/2018/10/19/rihanna-turned-down-super-bowl-to-support-colin-kaepernick/) in 2019 in solidarity with Colin Kaepernick and the Black Lives Matter movement, it’s safe to say this performance was worth the wait. [focus on her billion-dollar fashion and beauty businesses](https://pagesix.com/article/celebrity-entrepreneurs-companies/), which include her [Fenty Beauty](https://click.linksynergy.com/deeplink?id=XRMZVUE6JmY&mid=42834&u1=---&murl=https%3A%2F%2Ffentybeauty.com%2F) and [Fenty Skin](https://click.linksynergy.com/deeplink?id=XRMZVUE6JmY&mid=42834&u1=---&murl=https%3A%2F%2Ffentybeauty.com%2Fpages%2Ffentyskin) lines along with her [Savage X Fenty](https://www.savagex.com/) lingerie label; all [released Game Day-themed collections](https://pagesix.com/2023/01/09/rihanna-drops-super-bowl-2023-themed-savage-x-fenty-merch/) [pegged to her performance](https://click.linksynergy.com/deeplink?id=XRMZVUE6JmY&mid=42834&u1=---&murl=https%3A%2F%2Ffentybeauty.com%2Fpages%2Ffenty-beauty-game-day-hub). [has a baby on the way](https://pagesix.com/2023/02/12/rihanna-confirms-shes-pregnant-with-baby-no-2-at-super-bowl/). [teased her “iconic” big-game beauty look](https://pagesix.com/2023/02/02/rihannas-makeup-artist-teases-super-bowl-2023-halftime-beauty-look/) in an interview with Page Six Style ahead of the Super Bowl, telling us, “I want a makeup look that you can look back at, at any point in time, and be like, ‘That look? [to the Hollywood Reporter](https://www.hollywoodreporter.com/news/music-news/rihanna-pregnant-rep-confirms-super-bowl-halftime-show-1235323383/). [Beyoncé-style belly rub](https://pagesix.com/2021/07/01/beyonces-pregnancy-reveal-outfit-at-2011-vmas-required-stressful-alterations/) (and a pronounced bump), revealing she’s pregnant with her second child with partner A$AP Rocky. [headline Sunday’s Super Bowl 2023 halftime show](https://pagesix.com/2023/02/12/rihanna-performs-super-bowl-2023-halftime-show/), performing a medley of her greatest hits including “Bitch Better Have My Money,” “Diamonds” and “Work” as the Philadelphia Eagles played the Kansas City Chiefs at State Farm Stadium in Glendale, Ariz.

Super Bowl LVII was the perfect stage for Rihanna to show reveal her second pregnancy as she masterfully took the stage at this years' half-time show where ...

Rihanna hit the world stage and completely took over. - Super Bowl LVII. [Celebrity Bingo: the array of stars at Super Bowl LVII to cheer on Eagles and Chiefs](https://www.marca.com/en/nfl/super-bowl/album/2023/02/13/63e980c0268e3ec81e8b45d2.html)

Sunday's game features the two top-seeded teams in this season's NFL playoffs and the two top-ranked quarterbacks -- the youngest pairing ever in a Super ...

Isiah Pacheco had secured a crucial touchdown to bring the Chiefs back in the game early into the second half. Earlier, the Philadelphia Eagles led the Kansas ...

The Kansas City Chiefs and the Philadelphia Eagles arrived at State Farm Stadium ahead of their Super Bowl clash on Sunday with all eyes on their young quarterbacks Patrick Mahomes and Jalen Hurts. The sight of an elite-level athlete nearly dying on the field sent a shock across the NFL and the world. They win the toss and and we are 2 minutes away from the countdown clash. Kansas City’s kicker Harrison Butker booted the opening kickoff through the back of the end zone and the Eagles started with the ball on their own 25-yard-line. The Eagles went 75 yards on 11 plays to take the lead. Eagles quarterback Jalen Hurts ran for two touchdowns in the first half and also connected on a 45-yard touchdown pass to A.J. And in the end, it is not counted. With just 8 minutes to go, Kansas City Chiefs, after taking the lead for the first time in the contest a few moments ago, have expanded their lead to a solid 35-27 against the Eagles. Takes a two-point conversion and sprints out of the left, dodging a couple of tackles. And that should be the game with just 8 seconds left on the clock. Led by Patrick Mahomes, down with a bad ankle and all, the Chiefs have bagged yet another NFL title. Follow all live action, score and updates between Chiefs and Eagles from the Glendale Stadium in Arizona.

Instead of airing a commercial during the game, the company chose to run a Broadway musical on the same day leading up to the event. The 30-minute live show was ...

The musical received positive reviews and created a buzz on social media with the hashtags #SkittlesTheMusical and #AdvertisingRuinsEverything. The musical was set in a bodega, where audience members were invited on stage before the show to explore the shelves and make a purchase, with Skittles being the only item available for sale. The game will be hosted at Arizona's State Farm Stadium in Glendale, located west of Phoenix. All proceeds from the musical were donated to Broadway Cares/Equity Fights AIDS and matched by Skittles. The musical starred Michael C. Here is all about one of the most creative advertisement that never got aired

Many speculated that singer Rihanna might be pregnant again after her halftime performance at the 2023 Super Bowl. They were right.

Many speculated on Sunday that the singer and business mogul was expecting her second child because she briefly rubbed her belly during her Super Bowl set. Rihanna is pregnant with her second child, a representative for the musician confirmed to the Los Angeles Times shortly after this year’s Super Bowl halftime show. The Super Bowl speculation is true: Rihanna is pregnant with her second child

The long-awaited Super Bowl LVII matchup will kick off at 5 am on Monday (Indian Standard Time) and can be watched live in India on Star Sports network.

The 2023 NFL final, one of the world’s most-watched sporting events, will be watched by millions of fans from all over the world. Where will Super Bowl LVII 2023 take place? The stage is finally set for the Super Bowl's 2023 edition -- America's biggest and most-watched sporting event of the year.

Huge prize money is in line for the winner of Super Bowl 2023. Players of both the winning and losing teams are going to win huge bonuses.

Both the winners and losers will receive a significant cash bonus, in addition to the valuable rings that come along with the trophy. Not all players on the winning and losing teams will receive the full cash bonus. [cash](https://www.hindustantimes.com/topic/cash) bonus of $150,000, a $20,000 increase from the previous year. On the other hand, the losing team will receive a cash bonus of $75,000 each, half of what the champions will earn. It's that time of the year again, where the two best teams in the NFL battle it out for the ultimate prize. Here's all about the prize money teams will earn

NFL heavyweights the Kansas City Chiefs and the Philadelphia Eagles face off in Super Bowl LVII at 6:30 p.m. ET on Fox.

[Carvana](https://www.cnbc.com/quotes/CVNA/) and [Vroom](https://www.cnbc.com/quotes/VRM/) were among the worst performers. [American Gaming Association survey.](https://www.americangaming.org/resources/super-bowl-lvii-wagering-estimates/) Those wagers are expected to total $16 billion, the survey found. [Frito-Lay](/quotes/PEP/), Lays and Doritos. [according to a survey from the American Gaming Association](https://www.americangaming.org/new/record-50-million-americans-to-wager-16b-on-super-bowl-lvii/?campaign_id=4&emc=edit_dk_20230211&instance_id=85122&nl=dealbook®i_id=51916137&segment_id=125070&te=1&user_id=f1c8b3e3ced2ac703345f809433f5f1e). [sentiment survey](https://www.numerator.com/61-consumers-plan-watch-super-bowl-lvii-numerator-reports), Eagles and Chiefs fans are divided on their beer, snack brand and grocery retailer preferences. 29, which saw Chiefs beat the Cincinnati Bengals and the Eagles top the San Francisco 49ers to secure their Super Bowl spots, raked in 50.7 million average viewers, the most watched since 2014. Everyone knows the cost of advertising during the Super Bowl keeps reaching higher and higher, as this chart shows. [Rihanna](https://www.cnbc.com/2022/10/26/rihanna-makes-long-awaited-return-to-music-with-black-panther-sequel.html) is the halftime performer. [Apple took over](https://www.cnbc.com/2022/09/23/apple-will-sponsor-super-bowl-halftime-show-starting-in-february.html) as part of a five-year deal with the National Football League. Fox said it raked in a record amount of [Super Bowl ad revenue](https://www.cnbc.com/2023/02/08/fox-2q-23-earnings-nfl-world-cup-ad-revenue.html) this year. In this case, continued miscommunication between the White House and Fox led to the interview's cancellation. This is CNBC's live blog tracking all the ads and action during Super Bowl LVII.

Super Bowl commercials in the 2023 game relied heavily on celebrity cameos but not on breakthrough, dazzling concepts.

Other ads on Sunday night contained QR codes — including one placed on a can of Michelob that viewers could scan to gain access to a Netflix golf documentary, or another for Planters that gave fans the chance to see more of a comedian “roast” of its popular Mr. Consider the one-two punch of a Michelob ad and a subsequent spot for General Motors, both of which contained promotional nods to Netflix. More marketers are dabbling in “gamification” of their commercials, says Greg Hahn, co founder and chief creative officer of Mischief, the agency that crafted the promos for Tubi. It feels like we’ve got this moment, who can we put into the ad to kind of get flash and pizazz for it.?” “I think I just wanted to see more,” says Kai Deveraux Lawson, senior vice president of diversity, equity and inclusion at Dentsu Creative. The crowd is awakened by the scene, which gave people more to think about than just buying a home computer.

Rihanna did not bring any other artists to the stage, preferring to frame the set as a celebration of her dominant pop career. The performance also served ...

[The Associated Press](https://apnews.com/article/rihanna-entertainment-sports-motherhood-music-14ea73006505a33793e3af992b083a2c) in an interview shortly after she was announced as the halftime headliner, “Super Bowl is one thing. The staging was dramatic and visually striking, as Rihanna hovered over the crowd on an elevated platform that descended from above, and some of her dancers remained poised above the field throughout the set. Despite performing parts of several songs that feature high-profile rappers — “Work,” her hit single with Drake; “Umbrella,” which features Jay-Z; and Kanye West’s “All of the Lights,” on which Rihanna guests — she did not bring any other artists to the stage, preferring to frame the set as a celebration of her dominant pop career. Ever the savvy businesswoman, her halftime performance featured a bit of product placement, when she paused for a moment to reapply some Fenty Beauty powder. 1 smashes like “We Found Love,” “Diamonds” and “Only Girl (in the World),” leaning into the up-tempo and dancier sides of her catalog. The performance also served as a pregnancy reveal.

Rihanna delivered a glitzy performance during the Super Bowl halftime show, where she revealed she is pregnant.

[fourth “Savage X Fenty”](https://www.rollingstone.com/product-recommendations/lifestyle/watch-savage-x-fenty-show-live-stream-amazon-prime-1064126/) fashion show last November and, most notably, released some new music. [last appearing onstage at the 2018 Grammys](https://www.rollingstone.com/music/music-news/grammys-2018-dj-khaled-rihanna-nod-to-harlem-renaissance-for-wild-thoughts-197391/) to perform “Wild Thoughts” with DJ Khaled. [was announced last year](https://www.rollingstone.com/music/music-news/rihanna-headline-super-bowl-57-halftime-show-1234599498/), Jay said, “Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. She showcased her vocal range as she brought things down a notch for “We Found Love” as she descended to Earth to dance on the field with her bevy of dancers. A person born on the small island of Barbados who became one of the most prominent artists ever. In 13 minutes, the singer reminded the world of why she remains a musical queen, even when she hasn’t released an album since 2016.

Chiefs quarterback and NFL MVP Patrick Mahomes led the Chiefs to their third Super Bowl victory (and second in three years).

The Eagles tried to let the Chiefs score a touchdown (to give them maximum time to try to score a touchdown of their own) but Kansas City ran the clock the down and kicked a field goal with 8-seconds left to go up 38-35. The Eagles punted on their next possession (just their second of the game) and the Chiefs capitalized. The Eagles decided to go for two to try to even the score. On the next drive, the Eagles booted a field goal to extend the score to 27-21 and that was the tally at the end of the third quarter. Mahomes came into the Super Bowl as a two-time NFL MVP in his third Super Bowl appearance (won in 2020 and lost in 2021). For the first time in the game, with 12-minutes left, Kansas City was leading: 28-27. The Eagles would not be slowed - going for it on two fourth-downs with Hurts capping the drive with a three-yard scamper for his second rushing touchdown to give the Eagles a 21-14 lead. So it was no surprise that as the Chiefs opened the second half, Mahomes was back leading his team. Chiefs quarterback Patrick Mahomes, the NFL MVP who has sparkled all season long, was tackled late in the second quarter as he scrambled to get a first down. What the scoreboard didn't show was the Eagles dominance. The Chiefs' Nick Bolton picked it up and darted into the end zone to even the score 14-14. But Jalen Hurts made a rare mistake fumbling the ball — the Eagles first turnover of the postseason — as he tried to evade a tackler.

The singer surprised fans as she delivered a hit-heavy performance at the half-time show.

Fans of Rihanna admit the singer doesn't necessarily have the best voice in music. And surely everybody can all be grateful that her set wasn't dragged down by her most recent release - Lift Me Up from the soundtrack to Marvel's Wakanda Forever. In the late noughties and early 2010s, she churned out chart-toppers faster than the industry's top songwriters could compose them. But monster hits such as Rude Boy were balanced with the somewhat harder-edged and lesser-known Pour It Up. Model Cara Delevingne was among the attendees sporting one on Sunday. I couldn't be an enabler," she said at the time. Instead, Rihanna deployed some her biggest hits as she hurtled towards the end of her set, climaxing with her ode to British weather, Umbrella, and the rousing, anthemic Diamonds. But what has set Rihanna apart from some of her peers is the sheer number of hits she has to her name. Weird but whatever." "I just couldn't be a sellout. [her representatives confirmed](https://www.hollywoodreporter.com/news/music-news/rihanna-pregnant-rep-confirms-super-bowl-halftime-show-1235323383/) the singer was indeed pregnant with her second child. The singer rattled through several of her most recognisable hits, front-loading her set with some of her most danceable and up-tempo numbers including Only Girl (In The World) and the excellent Where Have You Been.

Watch the best commercials from the 2023 Super Bowl, including the Breaking Bad Popcorners commercial, Alicia Silverstone's return as her Clueless character ...

One had Ben Stiller, and the other had Steve Martin. And for the I gotta be honest, the “your cousin from Boston” ads from Sam Adams usually irritate me. Peacock’s new “howcatchem” mystery serial from Rian Johnson and starring Natasha Lyonne has a cute themed spot, where Lyonne’s character Charlie (who always knows when someone is lying) points out various “lies” in Super Bowl commercials. But you’re here for the commercials, and we have the highlights. For others, it’s an opportunity to get together with family, enjoy some snacks, and

After seven years largely away from the stage, the singer and mogul used the halftime show to perform a dozen hits, nod to her nonmusical business and ...

And for Rihanna, playing halftime is a milestone befitting the scope of her achievements. Rihanna — one of the crucial pop hitmakers of the 21st century — needs the Super Bowl less than the Super Bowl needs her, and her performance was a master class in doing exactly enough. So in its marketing, the Super Bowl amplified how it was a coup to land her most visible effort in years. But the involvement of The event was the event. There was little variation in tone or energy, no aesthetic nods to the lightly themed set list. But for Rihanna, who [last year gave birth to her first child](https://www.nytimes.com/2022/04/07/style/rihanna-pregnancy-fashion.html), it was a stroke of performance savvy nonetheless — maybe the only gesture that could outshine, and reframe, the show she had just given. And she had not performed a show of this scale since 2016. Rihanna’s hits are plentiful — she has charted more than 60 times on the Billboard Hot 100 — and they are varied. During “Work,” she led them as if she were a tutor calling out moves but not participating in them. In 13 minutes, Rihanna casually performed snippets of 12 hits, universally known songs that don’t require much in the way of fluffing or bombast. She followed that song immediately with “Run This Town,” another collaboration with Ye (and Jay-Z).

Kansas City Chiefs quarterback Patrick Mahomes holds the Vince Lombardi Trophy after the Chiefs won Super Bowl LVII on Sunday, February 12.

Things looked bleak for the Chiefs at halftime, as they trailed 24-14 and Mahomes appeared to aggravate an ankle injury. Harrison Butker kicked a 27-yard field goal with eight seconds left to all but cinch the victory. But Mahomes came back strong in the second half, and the Chiefs' offense — the best in the NFL this season — delivered down the stretch.

Mahomes and Hurts excelled in the first Super Bowl matchup featuring two Black starting QBs. But Mahomes, the two-time AP NFL MVP, turned it up in the ...

Mahomes connected with Travis Kelce on an 18-yard TD pass in the right corner to tie it at 7-7 in the first quarter. It was the third-highest scoring Super Bowl and the Eagles scored the most points by a losing team. The first Super Bowl involving both No. He finished off the drive with a 4-yard TD run to put Philadelphia ahead 21-14. Hurts, who missed two games late in the season with a shoulder injury, had no trouble throwing a perfect deep ball to A.J. Reid won more games than any coach in team history during 14 seasons with the Eagles but the one knock against him was that he couldn’t win the big one. Fly!” reverberated throughout the stadium, Mahomes and the Chiefs went back to work. Mahomes and Hurts excelled in the first Super Bowl matchup featuring two Black starting QBs. He also ran in for the 2-point conversion to tie it at 35-35 with 5:15 to go. The 27-year-old Mahomes became the third player to win his second NFL MVP award before age 28. The Chiefs tightened up their defense, forcing Philly to punt. But Jerick McKinnon slid at the 2, forcing the Eagles to use their last timeout.

"Breaking Bad" stars Aaron Paul and Bryan Cranston reunited in an ad for PopCorners. From PopCorners. WINNERS. Movies: The movie business hasn't rebounded to ...

What the ad didn’t do is make a case for that being a Bud Light. That just feels like their creative is stuck in the ’90s. Yet despite being one of the few ads about something that played Sunday, the goal of its message seemed muddled, a perception reinforced by details about The ads for this evangelical campaign were certainly arresting in reminding people, say, that Jesus was a refugee, and to love everyone. Hollywood will likely never completely bounce back in the streaming age, but the studios appeared to serve notice that they’re not giving up without a fight. [This year](https://www.cnn.com/sport/live-news/super-bowl-2023-eagles-chiefs/index.html), the scales tipped heavily toward celebrity talent – in several cases, thrown together in incongruous bunches – in commercials that were loud but frequently didn’t make a whole lot of sense. Of that roster of titles, give the nod to “The Flash,” which should stoke enormous interest in that Warner Bros. title (like CNN, a unit of Warner Bros. A fun idea, indifferently executed. Where were the other highlights, which were outnumbered (as usual) by the middling or low ones? Then again, this year’s crop of beer ads were mostly flat, especially given the high bar that Budweiser has customarily set for Super Bowls past. While this doesn’t include every spot that aired, if an ad featured four or more celebrities, assume it leaned toward the “loser” column.

DC drops some big reveals, Marvel displays fresh material, and Creed III packs a punch in spots that aired during the big game.

[Indiana Jones 5](https://www.avclub.com/film/reviews/indiana-jones-and-the-dial-of-destiny-2023) provided plenty of new visuals following the [trailer](https://www.avclub.com/indana-jones-dial-of-destiny-trailer-premiere-harrison-1849844306). We’ll see how what is apparently double the amount of Barry Allens—more, not less, of a leading actor bogged down in [criminally bad PR](https://www.avclub.com/ezra-miller-pleads-guilty-in-vermont-burglary-case-avo-1849978031)—changes the course of [the evolving DCEU](https://www.avclub.com/dc-studio-future-ezra-miller-jason-momoa-zachary-levi-1850055451). [The Flash](https://www.avclub.com/film/reviews/the-flash-2023) may have everything else on this list beat. [Transformers 7](https://www.avclub.com/film/reviews/transformers-rise-of-the-beasts-2023) glimpse doubles as a Porsche commercial, in one of the Super Bowl’s most quintessential examples of capitalistic synergy. Thanks to December’s [teaser](https://www.avclub.com/guardians-of-the-galaxy-volume-3-first-trailer-1849844008), it’s also not a surprise to see James Gunn’s final Guardians installment will include creepy baddie the High Evolutionary, a talking otter, and Gamora-but-not-the-Gamora-of-Volumes-1-and-2. While the [teaser](https://www.avclub.com/transformers-rise-of-the-beasts-first-trailer-1849842494) from a few months ago showed us Mirage the Autobot, it’s only now that we’re hearing him—thanks to the vocal talents of one Pete Davidson. Joining him in this Bumblebee sequel, featuring robo-animals inspired by computer-animated spin-off series [Beast Wars](https://www.avclub.com/tv/reviews/beast-wars-transformers-1996]), are Anthony Ramos, Dominique Fishback, Tobe Nwigwe, Peter Cullen, Ron Perlman, Peter Dinklage, Michaela Jaé Rodriguez, and Michelle Yeoh. 3](https://www.avclub.com/film/reviews/guardians-of-the-galaxy-vol-3-2023) is its spot-on soundtrack: Rainbow’s cover of Argent’s “Since You’ve Been Gone” totally rocks, dude, yet contains emotional depth, making it another fitting choice for this particular extraterrestrial franchise. Read on for a round-up of the notable film trailers of Super Bowl LVII, and what we learned from each of them. Using a cool trailer-y effect, the “III” title frames our first glimpses of the Michael B. [legacy trailer](https://www.youtube.com/watch?v=ne5E7hOQqn0&ab_channel=TheFastSaga),” because what even is that?) at its upcoming 10th installment. But the Super Bowl is also a big enough event to encompass a snapshot of the cultural consciousness each year: Which celebrities are worthy of starring in a coveted commercial slot?

From Scream VI to Fast X, the most expensive night of the year for new ads saw a string of enticing new trailers.

It stars Anthony Ramos in what seems to be a more contained character-led story, which given the wild excess of the franchise’s lowest moments, is not a bad thing. Ben Affleck and Matt Damon back together after 2021’s cruelly under-seen The Last Duel to tell the story of how Nike’s Air Jordans changed a number of games. With Paramount riding high still from the success of the jumpstarted Scream and Top Gun franchises, it makes natural sense that the studio’s biggest ever series would return. The 10th Fast and Furious film (11th if we’re counting spin-off Hobbs and Shaw) is also the fifth most expensive film ever made with reports suggesting a budget of $340m, not too shabby given how the series was seen as dead in the water way back when. Technically not a trailer for the latest Marvel release Ant-Man and the Wasp: Quantumania but a branded tie-in, this brief, nay pointless, spot sees Paul Rudd’s miniature superhero feel judged for drinking a beer by an actual ant. It’s not the first time someone has tried although for those who endured 2000’s reviled adaptation starring Jeremy Irons and Thora Birch, they might choose to pretend that it is.

From her pregnancy reveal to her set list, here's what you need to know about Rihanna's halftime show performance for the 2023 Super Bowl.

Neither of those happened, but the Super Bowl Halftime Show marked her long-awaited return to music, and now the world waits to see what happens next. [historic game between the Philadelphia Eagles and the Kansas City Chiefs](https://time.com/6254557/super-bowl-2023-black-quarterbacks-mahomes-hurts/) was settled, the true winner of Super Bowl LVII was [Rihanna](https://time.com/6251429/rihanna-fashion-best-moments/), who made her triumphant return to [live performance](https://time.com/6250929/best-rihanna-performances-super-bowl/) on the biggest of stages: the Halftime Show. As fans took in her performance, much of the conversation focused, as it so often does in our gossip-centric culture, on her postpartum body. Her long-awaited show had been hyped for months leading up to tonight’s musical comeback, and fans were satisfied with the results. While it’s become customary for most Halftime headliners to feature special guests during their shows, Rihanna broke with tradition and was the sole performer during the performance, relying instead on the impeccable talents of her dozens of backup dancers, who wined, body-rolled, and dropped it low. While her epic performance more than delivered the show-stopping celebration of her many hits that [her fans had anticipated](https://time.com/6253747/rihanna-super-bowl-halftime-show-predictions/), it was also filled with plenty of surprises—including choreography from her frequent collaborator Parris Goebel, a cheeky Fenty product placement, and a well-placed belly rub that set the Internet ablaze with pregnancy speculations, as well as criticism that so much focus shifted from her musical return to the status of her postpartum body. Rihanna’s look consisted of a striking red bodysuit with a matching red patent breastplate from Loewe, worn under a jumpsuit in the same bright shade. For one thing, prolifically: immediately after the performance, Twitter would not load tweets for a couple of minutes. Her electrifying performance signaled that even though it’s been seven years since we’ve had a new album from Rihanna, the bad gal can still bring it when it comes to putting on a show. During the show, the word “pregnant” began trending on Twitter, with viewers reading into a belly rub she did while singing the lyric “life inside” and a quote she gave during a pre-show interview in which she said, “I’m thinking about bringing someone.” Others criticized the speculation and the mass effort to investigate a woman’s reproductive status, saying that the moment should be about her return to music and what this means for her career, not about her body. The sporty, futuristic look was complemented by white Hazmat suit-esque costumes her backup dancers wore, paired with reflective sunglasses and mesh undershirts. “I’m three months postpartum, like, should I be making major decisions like this now?’ Like, ‘I might regret this,’” she said.

Many articles that review Super Bowl ads emphasize a single person's opinion or a view of the average consumer. In this article, I consider advertising from ...

Another ad that is getting positive attention for its high entertainment value is [Bud Light’s “Hold,”](https://admeter.usatoday.com/commercials/bud-light-hold-easy-to-drink-easy-to-enjoy/) which converts the pain of being on hold into an opportunity to dance and drink a Bud Light. While it is easier to deliver any one of the above criteria, it is quite difficult to do all three in a single :30 second spot. The risk of course is that it doesn’t compel consumers to want to buy the product. 3) The ad engages and entertains consumers in a way that drives recall. 2) The drama in the ad is connected to the product or service. It is easy to have a funny or dramatic story that is not clearly linked to the product - and therefore it becomes a distraction. An example from this year that did a very good job connecting the drama in the story to a unique feature of the product is In both cases, the shape of Doritos and the production of Weather Tech are differentiating elements of their brands and the drama in the ads reinforced it. Many consumers are not likely aware of the ongoing storyline and if viewing the ad in isolation, it fails to link the drama to anything that is actually unique or differentiated about the product. Not surprisingly, when brands focus on the unique value that they create for consumers, they are more likely to convince consumers to consider (and buy) them. 1) The ad convincingly and clearly communicates some element of competitive advantage about the product or service. After reading lists of Super Bowl ad “hits and misses,” it’s apparent that many represent an individual’s point of view regarding what ads they liked and why.

There were no costume changes this year, but Rihanna nonetheless stunned Super Bowl LVII in a custom all-red ensemble by luxury labels Loewe and Alaïa.

And with the star spending much of the intervening time building her lingerie and beauty empire, fashion-watchers had speculated that she might wear items from her Savage X Fenty line. (At the halftime show press conference Thursday, Rihanna had also opted for an aviator jacket by Alaïa, which just days ago opened a New York boutique after more than 30 years without brick-and-mortar presence in the city.) Rihanna completed the outfit with a pair of red sneakers from Maison Margiela's collaboration with sport shoe brand, Salomon. The garment was almost entirely unzipped to reveal a matching silk jersey catsuit and sculpted leather corset (and, of course, a baby bump, as later confirmed to The 34-year-old soon discarded the scarf, before embarking on a medley of hits including "Rude Boy" and "Umbrella." This time it was a red leather maxi puffer coat — also with integrated gloves — designed by the label's creative director Pieter Mulier.

Rihanna becomes the latest Black woman musician to perform on the world's biggest stage. As anticipated, she delivered a spectacular halftime performance at ...

And while the halftime performance is unpaid, surely Rihanna and her same-race, same-gender predecessors would advocate for paying Black women equitably in every music industry role that involves compensation. The one [critique I offered in ](https://www.ebony.com/op-ed-super-bowl-black-women-fumble/) [Ebony magazine](https://www.ebony.com/op-ed-super-bowl-black-women-fumble/) was that Mary J. But certainly Rihanna and all the Black women who’ve preceded her would agree that greater racial and gender diversity is needed on the Super Bowl halftime stage, in the show’s production roles, at executive leadership tables where decisions are made about who the headliners will be in future years, among Recording Academy members, and in leadership roles all throughout their industry. [why Rihanna didn’t get paid](https://www.forbes.com/sites/marisadellatto/2023/02/10/why-rihanna-wont-get-paid-for-her-super-bowl-halftime-show/?sh=628799c45622) for her halftime performance – nor did Beyoncé, Bruno Mars, Justin Timberlake, Lady Gaga, The Weeknd, and other A-list music megastars, she noted. Because Rihanna and other Black women work in an industry that is dominated by white executives and by men (few of whom are Black). Rihanna becomes the latest Black woman musician to perform on the world’s biggest stage.

Rihanna's Super Bowl 57 halftime show performance was her first live event in years, and her first since becoming a mother nine months ago.

A backing track with drum machines and singers kicked in before he was done. Many stars have made the scene at Super Bowl week parties. Another famous Philly fan, Kevin Hart, wearing a jersey, stood and flapped his arms. She wore a puffy, bright red jumpsuit with tight, rubbery garb underneath as she stood on a transparent rectangular platform that raised and lowered as she belted out the lyrics to “Bitch Better Have My Money” over the turf where the Philadelphia Eagles and Kansas City Chiefs were battling moments earlier. The long stage allowed for extended pull-away shots as she stared down the camera and overhead tracking shots of Rihanna and her dancers. His anthem felt slow, but it clocked in at 2 minutes, 2 seconds, under the 2 minutes, 5 seconds predicted by oddsmakers.

A representative of Rihanna confirmed that the singer was pregnant with her second child following her Super Bowl 2023 performance. Rihanna had her first ...

A representative of Rihanna confirmed the news of her pregnancy to The Hollywood Reporter. Singer Shakira wished her good luck with the Super Bowl performance on Twitter with a photo of them together. Now, an official representative of the singer has confirmed that she is indeed pregnant with her second child with her partner, the rapper A$AP Rocky. Her performance at the State Farm Arena in Glendale, Arizona, where the Philadelphia Eagles were playing the Kansas City Chiefs saw the singer cradle her midsection several times, which led many fans to speculate on social media whether she was pregnant again. Rihanna's much-anticipated Super Bowl performance had several highlights, as the singer included several of her greatest hits, starting with B***h Better Have My Money, and ending with Diamonds. Rihanna had her first baby, a son, in May last year.

While delivering the hits, the Barbadian star's performance felt more suited to an awards show.

It was slick and professional but it felt like a performance more suited for an awards show than the Super Bowl, one of America's biggest TV events of the year. The choreography was tight and frenetic, as expected, but there was no method to the mayhem. The Barbadian pop star answered these questions as soon as she stepped on to the stage of the State Farm Stadium on Sunday night in the US state of Arizona.

The Kansas City Chiefs won their second Super Bowl in four years with a 38-35 win; it was only the second time in Super Bowl history that both teams scored ...

Edwards and limped off the field. And everybody had that determination, that look in their eye, coming out here in that second half. "We were a little uncharacteristic in the beginning. But the Chiefs struck back swiftly with Mahomes connecting with Kelce and Isiah Pacheco as he led the team down the field before crowning the drive with a perfectly floated pass to Kelce in the end-zone. "Everybody said we had to step our game up. "It was just everybody.

Her prominent baby bump also dominated the conversation! rihanna superbowl. Agencies Rihanna performed her club smashes, including 'Where Have You Been" to ' ...

[Umbrella](/topic/umbrella)' and 'Diamonds' rounded out the show. [RiRi](/topic/riri)in the making. [Rihanna](/topic/rihanna)made her long-awaited return to the stage at the [Super Bowl](/topic/super-bowl)with a career-spanning medley of pop bangers, but it was her baby bump that dominated the conversation.

Rihanna performed a medley of hits at the Super Bowl on Sunday, from "Umbrella" to "Wild Thoughts," in addition to revealing a growing baby bump.

1 on the Billboard Hot 100, [the fourth-most of any artist in history](https://www.insider.com/artists-most-number-one-songs-hot-100-2020-9). It remains one of her most popular and commercially successful tracks, topping the Billboard Hot 100 and earning a seven-times platinum certification in 2021. [apparently inspired by Rihanna's former accountant](https://www.washingtonpost.com/news/arts-and-entertainment/wp/2015/07/05/reasons-we-think-bbhmm-is-about-rihannas-former-accountant-peter-gounis/), whom she sued for mismanaging her finances and costing her millions of dollars. [Rihanna](/category/rihanna) [Super Bowl 2023](/category/super-bowl-2023) [Music](/category/music) [watching the show from the sidelines](https://twitter.com/NFL/status/1624948494124601345?s=20&t=CGccQoRdyZ-wPKqJHxWg5Q). (The lawsuit was [settled](https://www.reuters.com/article/us-rihanna-lawsuit/rihanna-settles-multimillion-dollar-lawsuit-with-ex-accountants-idUSBREA3G24J20140417) in 2014.)

Trailers for 'Transformers: Rise of the Beasts,' 'Guardians of the Galaxy Vol. 3,' 'Scream VI' and other films aired during the Super Bowl.

Directed by Andrés Muschietti, “The Flash” zooms into theaters June 16. The latest sequel will feature returning cast members Vin Diesel, Michelle Rodriguez, Tyrese Gibson, Chris “Ludacris” Bridges, Nathalie Emmanuel, Jordana Brewster, John Cena, Jason Statham, Sung Kang, Scott Eastwood, Helen Mirren and Charlize Theron, as well as franchise newcomers Brie Larson, Rita Moreno, Alan Ritchson, Daniela Melchior and Jason Momoa. Amazon Prime Video purchased a spot for “Air,” the latest directorial effort from Ben Affleck about basketball legend Michael Jordan’s groundbreaking partnership with Nike. “The Flash” opens in theaters June 16. Sony Pictures promoted “65,” a science-fiction thriller starring Adam Driver as a pilot who crashes and becomes stranded on Earth 65 million years ago. Universal Pictures promoted “Fast X,” the 10th installment in the “Fast & Furious” franchise.

Rihanna reveals pregnancy at Super Bowl halftime show ... Following her much-anticipated Super Bowl performance, a representative for Rihanna confirmed the singer ...

She added: “It’s important for me to do this this year. It’s important for representation, it’s important for my son to see that.” This time around, Rihanna, 34, credited her son for her decision to perform.

As DJ Khaled said, it is Riri's Super Bowl! On Sunday, the nine-time Grammy-winning singer made a comeback to live performances after a six-year hiatus and ...

Rihanna's dance moves were something to die for! Rihanna's super bowl performance was a sweet tribute to the late fashion icon André Leon Talley, who passed away in January 2022. The beauty mogul, who was wearing an Alaia and a Loewe jumpsuit, added extra glam to her look with the bright red lipstick. The songstress added extra glam to her look with the two custom-made coats. Rihanna's performance will surely go down in the history of the Super Bowl. At the State Farm Stadium, she delivered her club smashes, including 'Where Have You Been' to 'Only Girl (In the World)' and the time-tested 'We Found Love.'

There were surprises on-field and off — from Rihanna's halftime performance to Disney's controversial ad splash.

(WSJ) (Bloomberg) [have disclosed little](https://www.nytimes.com/2023/02/12/us/politics/us-shoots-down-object-michigan.html) about the origin of the crafts. (NYT) de la Merced](https://www.nytimes.com/by/michael-j-de-la-merced), [Lauren Hirsch](https://www.nytimes.com/by/lauren-hirsch) and (Reuters) balloons have [floated over its territory](https://www.nytimes.com/2023/02/13/world/asia/china-us-balloons-airspace.html) in the past year. [to invest $500 billion annually](https://www.bloomberg.com/news/articles/2023-02-12/opec-chief-tells-climate-activists-to-look-at-the-big-picture)to meet global needs. (Politico) [expressed more pessimism](https://www.msn.com/en-us/money/markets/goldman-sachs-boss-david-solomon-is-way-more-pessimistic-than-his-own-analysts-%E2%80%93-he-sees-just-a-35percent-chance-the-fed-avoids-a-recession/ar-AA150k0M) than Goldman’s own economists about the U.S. (FT) [said](https://thewaltdisneycompany.com/disney-debuts-super-bowl-lvii-commercial-celebrating-100-years-of-storytelling-and-shared-memories/) Bob Iger, its back-from-retirement C.E.O., and also touted upcoming movie releases.

As per a news agency, Rihanna, who performed at the Super Bowl's halftime show on Sunday, is expecting her second child.

Rihanna performed some of her biggest hits, including Where Have You Been, Diamonds, We Found Love, Umbrella, and Run This Town. During her halftime Super Bowl performance, many people noticed that the singer might be pregnant again. The social media was going crazy as the singer was seen rubbing her belly and even leaving the zipper of her outfit open which might be for revealing her baby.

Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most ...

This is another problem which often crops up in Super Bowl ads; in this case, the "teaser" spots — short blips of content, usually dropped early to preview the Big Game ad — are more entertaining than the actual commercial. Uber One suffers from the same problem; snagging a cool celebrity — in this case, Sean "P.Diddy" Combs — and then trapping that Big Name in a terribly unfunny commercial. Stiller's [Super Bowl spot](https://www.youtube.com/watch?v=ok38Xuc5UTE) is more entertaining, in part because he calls back to his Derek Zoolander character — more nostalgia! But the ad that resulted, featuring multiple copies of the actor standing in a desert field muttering about the wonder of a "website that makes websites" before getting sucked into a giant glowing ball called The Singularity....? There may be no surer sign of tightening belts in showbusiness than Netflix teaming with GM to share the cost of a Super Bowl ad. But the Super Bowl ad for The Flash is so packed with compelling revelations — from the return of Zod to a new Supergirl — that it seems more understandable why Warner Bros. This year, he recreated the classic number from Grease, "Summer Nights," with Scrubs co-stars Zach Braff and Donald Faison. [put clams in the center](https://www.youtube.com/watch?v=tePiyF0Jzow) of every pellet. New pitchwoman Maya Rudolph was selected to take over, but her ad during the game changed the name of the candies and After the game, M&M's aired their spot with the punchline: The candies were coming back for good, with the purple M&M, which Carlson had specifically criticized, saying, "I'm glad to be back, because this is what I was made for." (I just got a speck of dirt in my eye while watching it. We also saw lots of nostalgia and more partnerships, including Netflix passing up ads of its own to partner with GM and Anheuser-Busch's Michelob Ultra.

But she didn't prove as big a draw as last year's Super Bowl halftime performers, led by Dr. Dre. Early numbers from Samba TV, a TV technology company that ...

Rihanna still drew substantially more viewers than the halftime performer two years ago, The Weeknd. “Rihanna’s star power has only continued to grow since her last tour and album release more than half a decade ago,” noted Samba TV founder and CEO Ashwin Navin. Early numbers from Samba TV, a TV technology company that provides real-time analytics, found that Rihanna’s audience was slightly smaller than last year. That’s up from 36.5 million the previous year. It appears to be up versus last year, with 36.7 million households viewing the contest between the Kansas City Chiefs and Philadelphia Eagles. But she didn’t prove as big a draw as last year’s Super Bowl halftime performers, led by Dr.

Advertising often comes with a goal, but some fail and some make it to our hearts or minds forever. The same happened at Super Bowl 57! Have a look at the ...

However, for an emotional advertisement to be effective, it must strike the right chord, and The Farmer's Dog did just that with their "Forever" Super Bowl commercial. The views expressed here are that of the respective authors/ entities and do not represent the views of Economic Times (ET). [Greg Hoyt](/topic/greg-hoyt)playing the role of the Boston-accented cousin from Beantown. The advertisement is entertaining and focuses on having fun rather than being excessive, resulting in a charming and lighthearted commercial that is easy on the senses. Emotional advertisements tend to be popular during the Super Bowl, likely because viewers are surrounded by light beers and indulging in snack foods, making them more susceptible to being moved by touching commercials. Advertisers often aim to create the best, most memorable and captivating commercials for the Super Bowl.

Pregnant Rihanna accessorized her Super Bowl 2023 halftime show performance with plenty of diamond jewelry — seven figures' worth, in fact.

2 after Super Bowl 2023 performance](https://pagesix.com/2023/02/12/rihanna-confirms-shes-pregnant-with-baby-no-2-at-super-bowl/) The most valuable part of her outfit, however, was a Bayco ring featuring a rare natural, unheated 19.47-carat sugarloaf cabochon Burma ruby and 5.66 carats of trillion-cut and round brilliant diamonds set in platinum and 18-karat yellow gold. [All the celebrities at Super Bowl 2023](https://pagesix.com/2023/02/12/all-the-celebrities-at-super-bowl-2023-jay-z-paul-rudd-and-more/) [Rihanna soars through two decades of hits in Super Bowl 2023 halftime show](https://pagesix.com/2023/02/12/rihanna-performs-super-bowl-2023-halftime-show/) [Rihanna confirms she’s pregnant with baby No. watch with a ruby red dial. [stole the show at Super Bowl 2023](https://pagesix.com/2023/02/13/rihanna-super-bowl-2023-halftime-show-no-gimmicks-just-hits/) with her halftime performance, during which she revealed [she’s pregnant with her second child](https://pagesix.com/2023/02/12/rihanna-confirms-shes-pregnant-with-baby-no-2-at-super-bowl/) with boyfriend A$AP Rocky. [wearing a red-hot look](https://pagesix.com/2023/02/12/rihanna-rocks-head-to-toe-red-for-super-bowl-2023-halftime-show/) the [included an André Leon Talley-esque Alaïa puffer coat](https://pagesix.com/2023/02/13/rihanna-honors-andre-leon-talley-with-super-bowl-2023-halftime-look/) and a Loewe catsuit featuring a glossy breastplate that showed off her baby bump.

The singer gave much of her halftime show performance atop seven suspended platforms. It was all in the name of protecting the grass.

[Tifway 419 hybrid Bermuda grass](https://krturfgrass.com/product/tifway-419-bermuda/) on a tray that is [rolled outside](https://www.youtube.com/watch?v=uzEXaeOORgc) into the sun during the week and rolled back under the stadium’s dome for game days (the dome also opens to give it light). (Some call this tool “the thumper”—and yes you can [imagine Dune](https://dune.fandom.com/wiki/Thumper#:~:text=A%20thumper%20is%20a%20short,last%20for%20approximately%20one%20hour.).) It does this by dropping a 2.25-kilogram hammer into the ground and returning a numerical measurement, called a Gmax, for how quickly it stops. It’s watered and mowed daily, and there’s a tool, the [Clegg Impact Tester](https://pioneerathletics.com/clegg-impact-tester), that checks its density to make sure it’s the safest possible surface for football. Preserving that field, says Phil Bogle, the NFL’s director of game operations, is the league’s main objective when it comes to the halftime show, “so that when the athletes get out there they can do their thing without any concern for field conditions.” [called upon the league](https://apnews.com/article/new-york-jets-carolina-panthers-nfl-sports-aaron-rodgers-1d22c7efbe62ff9d58d1df1a1f45ee47) to switch every field to grass, claiming it’s easier on their bodies. And while the LED-lit platforms, which were arranged in different positions as the singer moved through hits ranging from “Bitch Better Have My Money” to “Rude Boy,” looked cool as hell, they also served a very practical purpose: They kept her off the grass.

Here are the top 10 best Super Bowl commercials of 2023, including Alicia Silverstone's "Clueless" moment and Jack Harlow's hilarious Doritos collab.

[Rihanna took the halftime show stage](https://www.teenvogue.com/story/watch-rihanna-perform-umbrella-more-hits-super-bowl-2023-halftime-show#intcid=recommendations_teen-vogue-verso-hp-trending_8fb6fb31-ca23-41d1-aeac-251ee8076487_popular4-1). She also used her career-defining performance to announce that she is [expecting her second child](https://www.teenvogue.com/story/rihanna-is-pregnant)! The Super Bowl LVII (aka the 2023 Super Bowl) took place on Sunday, February 12. Just in case you missed any or didn't get the chance to gather around the TV with snacks last night, we've collated the best Super Bowl 2023 commercials below, featuring some of our faves. [Super Bowl](https://www.teenvogue.com/tag/super-bowl) appeals to different audiences for different reasons. For many, the selling point is the actual [football](https://www.teenvogue.com/story/football-is-too-dangerous-to-exist) game.

"This year's ads took a very light touch and focused on being fun and making the viewer feel good," said Charles Taylor, marketing professor at Villanova ...

And E(asterisk)Trade [brought back its famous talking babies](https://www.youtube.com/watch?v=X8aV2tbCMUM): this time, they attend a wedding. Michelob Ultra evoked "Caddyshack" by setting its ad at the [Bushwood Country Club](https://www.youtube.com/watch?v=iDGwwVki13Q) that's in the movie. Melissa McCarthy [sings a jingle](https://www.youtube.com/watch?v=GizRGO3PVD8) for Booking.com, and Adam Driver makes [multiples of himself](https://www.youtube.com/watch?v=mManLnHyyek) for Squarespace. She tells him that the M&M's characters "never left" and a kid in the Google Pixel ad is actually 19 -- both references to ads that aired earlier in the game. T-Mobile [enlisted Bradley Cooper and his mom](https://www.youtube.com/watch?v=jSO-Whn2sCQ) to star in a blooper-filled ad. The ad shows Lyonne watching the game with a companion at a bar. [more electric vehicles in Netflix shows](https://www.youtube.com/watch?v=5jymEz9xkPQ&t=60s). Tennis star Serena Williams stars in two ads: one for [Michelob Ultra](https://www.youtube.com/watch?v=iDGwwVki13Q) and one for Remy Martin. [Avocados From Mexico](https://www.youtube.com/watch?v=w57YsiNmt90) enlists Anna Faris for one of the few slightly risque ads this year that envisions a present where everyone is naked — including the Statue of Liberty. In the ad, Affleck mans the drive-through booth at a Dunkin' Donuts in Medford, Massachusetts, with a Boston accent and shocks customers. "This year's ads took a very light touch and focused on being fun and making the viewer feel good," said Charles Taylor, marketing professor at Villanova University. After the global pandemic, with economic uncertainty looming ahead and the war in Ukraine stretching on, advertisers just wanted people to feel good.

Limit Break's commercial Sunday advertised a free “digital collectible” for scanning a QR code. The floor price on OpenSea Monday is hovering around 0.31 ...

CoinDesk is an independent operating subsidiary of [Digital Currency Group](https://dcg.co/), which invests in [cryptocurrencies](https://dcg.co/#digital-assets-portfolio) and blockchain [startups](https://dcg.co/portfolio/). [ Consensus 2023](https://consensus.coindesk.com/), CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. According to [ a press release](https://www.businesswire.com/news/home/20230130005103/en/Limit-Break-Announces-Launch-of-Limited-Time-Dragon-FREE-NFT-In-Advance-of-its-Super-Bowl-Commercial-FREE-Mint), DigiDagaku opened an allowlist in January ahead of its public mint Sunday night in order to garner hype around the collection. [strict set of editorial policies](/ethics/). DigiDagaku, an NFT project by Web3 gaming company Limit Break, aired an ad touting a free mint of its Dragon Eggs collection during the game. Its trading volume is 1,133 ETH, about $1.7 million.

We may earn a commission from links on this page. The Super Bowl is a three-ring circus: there's the game, the halftime show, ...

[mass regulation](https://qz.com/sec-public-companies-disclosures-ftx-collapse-1849873703), the crypto market is by no means dead. [“crypto winter”](https://qz.com/emails/quartz-forecast/2168119/%E2%9C%A6-crypto-crashed-again-now-what)—in the market led to liquidity crises at many firms, including FTX. [lost $1 trillion](https://www.coingecko.com/en/global-charts) since then, according to CoinGecko. [take a risk](https://qz.com/2127568/the-super-bowls-crypto-ads-were-all-about-fomo) and invest in crypto. [hundreds of millions](https://variety.com/vip/2023-super-bowl-expect-a-tv-ratings-rebound-1235509835/) of at-home viewers tune in specifically for the ads, or enjoy them enough to stay hushed and wide-eyed when a team calls timeout or a quarter ends. (David along with Tom Brady, and Steph Curry face a When the walls came crashing down, the celebs were nowhere to be found. The overarching motif of last year’s ads was FOMO, or [fear of missing out](https://qz.com/2127568/the-super-bowls-crypto-ads-were-all-about-fomo). The price of bitcoin, crypto’s primordial coin, is down 50% since this time last year. The sole crypto ad this year was for an NFT-based game called DigiDaigaku made by therather obscure crypto-gaming company Limit Break, which said it paid $6.5 million to place the ad. The Super Bowl is the, er, Super Bowl of the advertising world; brands pay creative agencies for [highly-produced television spots](https://qz.com/super-bowl-2023-ad-ben-affleck-dunkin-donuts-1850106772), often with celebrity endorsements, clever writing, and memorable messages. In 2022, a legion of cryptocurrency companies paid millions of dollars apiece to bombard every American sports-watcher with bunk investment advice.

Rihanna brought the house down with her halftime show at Super Bowl, but none of my pictures can prove it.

This was Rihanna's first time back on stage playing the hits in forever! Who am I to believe that my photo will matter? It was historic! From my angle? With my camera? I am just some guy at a show. We all hate social media for the same reason. I have no idea. But I am not a photographer. I was in the end zone at a weird angle trying to zoom in on an iPhone and capture a moment. As a reporter, I felt it important to capture these moments. Before the show, I caught a glimpse of what I assumed to be Rihanna's stage waiting in the wings outside the stadium.

A handful of ads fumbled their chance to charm one of the biggest TV audiences of the year, marketing experts say.

[lowest-rated](https://admeter.usatoday.com/lists/lowest-rated-super-bowl-57-commercials-according-to-usa-today-ad-meter/) among USA Today's Ad Meter rankings was U2's commercial for a live performance, which featured spheres floating over the Earth. USA Today's top-rated ad was from The Farmer's Dog, a company that makes dog food, which the newspaper noted was "the first 'sentimental' ad since 2015 to land at No. The M&M spot, which comes after the brand said it would put its spokescandies on pause indefinitely, featured comedian Maya Rudolph in an ad for "ma&ya's candy coated clam bites." "Rémy Martin is almost an afterthought." [ranked](https://admeter.usatoday.com/lists/top-10-best-super-bowl-57-commercials-usa-today-ad-meter/) the T-Mobile commercial with John Travolta No. This year's crop of ads doesn't include any that received an "F" rating from the panel. "PopCorners was super brand-focused," Rucker noted. One of this year's winning ads was a T-Mobile spot featuring John Travolta, who starred in the movie "Grease" more than 40 years ago, crooning the musical's hit, "Summer Nights," with new lyrics emphasizing the brand's capabilities. ["1984" ad](https://www.cbsnews.com/news/apples-iconic-1984-ad-25-years-later/) by Apple that ran during Super Bowl XVII in 1984. "It's a fun ad, it's engaging. "What I expected going into it was that it would be a relatively safe year: mostly positive upbeat tones, and that is largely what we saw," Rucker said. There was a lot on the line for advertisers, who this year paid

Rihanna found one of the few watches that can do both of those things. The Brilliant Skeleton Northern Lights comes with a transparent red crystal dial, which ...

Rihanna’s version of the piece is also fitted with a red strap. The Brilliant Skeleton Northern Lights comes with a transparent red crystal dial, which means the wearer can see the inner workings of the watch underneath. Last night, for her halftime performance at Super Bowl LVII (which also doubled as a sneaky pregnancy reveal), Rihanna made all of that very clear: she rocked a special Loewe flight suit and made-to-measure leather corset in crimson with [matching Salomons](https://www.gq.com/story/rihanna-super-bowl-salomon-sneakers), and she paired it all with the perfect watch: a Jacob & Co.

Not unlike well-known beer brands advertising on the big game, Christianity remains the dominant religious force in the USA, though leaders are concerned about ...

From 2018-2020, Servant Foundation donated more than $50 million to the Alliance Defending Freedom, a non-profit known for fighting abortion rights and non-discrimination laws, according to [Lever News](https://www.levernews.com/heres-who-will-be-talking-about-jesus-on-super-bowl-sunday/). “It fits with our target audience really well,” He Gets Us campaign spokesperson Jason Vanderground told The Associated Press in the leadup to Sunday's game. ["Christian Super Bowl" among the trending topics on Twitter on Monday morning](https://twitter.com/search?q=%22Christian%20Super%20Bowl%22&src=trend_click&vertical=trends). I think we have to let the public know and create a movement.” He Gets Us claims not to be “'left’ or ‘right’ or a political organization of any kind,” nor does it claim affiliation with a particular denomination. A 60-second ad later in the game interspersed images of anger and perceived division to tout a message of inclusion. The ruling affected more than 60 million American workers at the time. That’s in part what created the conditions for a pair of decidedly sobering ads that may have killed a buzz or two throughout the land. He loves who we hate. Alexandria Ocasio-Cortez, D-N.Y., among those criticizing the ads. Though the tenor of that buzz was mixed, with U.S. [soaring vocals](https://www.youtube.com/watch?v=F2YIAsW1MKE) serving as the backdrop for a 30-second advertisement for 'He Gets Us', a group touting itself as a “movement to reintroduce people to the Jesus of the Bible and his confounding love and forgiveness.”

Two of the most-talked-about Super Bowl ads on Sunday focused on an unlikely topic: Jesus.

The Super Bowl ads are effective precisely because they're less interested in Jesus and more interested in getting us to think about our choices.

Many of the “He Gets Us” spots miss the mark, in my opinion, because, like many of us, they try to sell Jesus, when they should be trying to sell what Jesus sold: a generous and merciful way of life. The fact that each ad ends on the word “Jesus,” with the “us” highlighted dramatically in yellow, as though to say we are a subset of Jesus, is so overwrought and goofy I can just about hear my nephews and nieces in the Midwest shrieking with laughter from here. In the Catholic Church, we regularly talk about evangelization, and watch parishes and dioceses launch campaigns like “Catholics Come Home.” Much of the time I find those discussions misunderstand what they are meant to be selling. It’s to work toward that kingdom of friendship and mercy that Jesus himself was building. Jesus doesn’t need to be “reintroduced.” Trying to make him seem relevant to a media-savvy younger generation only makes Christianity seem that much more out of touch and cringe. As a piece, it is a lot less effective; the violence of the images is just too dramatic and upsetting for that tagline to land. The tag of the longer spot similarly seems to issue a call to action, this time directed at our resentments and hatreds. The first part of the tagline, “Jesus didn’t want us to act like adults,” only points us further in that direction. [about these ads](https://sojo.net/articles/what-he-gets-us-ads-get-wrong-about-jesus) and the broader “He Gets Us” campaign, which has produced more than a dozen ads like this over the last year, many of them intent on recasting some aspect of Jesus’ life, like his conflicts with authority or his crucifixion, in modern-day terms. You cannot watch that children’s spot without feeling the pull to be more kind and loving yourself. There is a white guy wearing a horned Viking helmet screaming into a bullhorn in the ear of a Black man; a woman in a car with a “Liberty over Lockdown” sticker shouts at a man in medical scrubs and a mask blocking her way. In the 60-second “

A group called He Gets Us ran two ads during the Super Bowl game on Sunday to spread the word about Jesus. One of the donors behind the ads is a craft chain ...

It runs ads on Christmas and Easter in the local paper of each town where there's a store, often asserting the religious foundation of America. Then there's Green's explanation: "It was a pride problem, and I had to get rid of it," he says, describing his leadership style. Today, with his son Mart chairman of the board and one of his granddaughters a new alumnus, Green calls Oral Roberts a "healthy university." It doesn't take more than a few minutes with the founder, walking through a local Hobby Lobby store, to see the reason he has been able to expand his company into a well-oiled, moneymaking machine without bringing in any outside investors. Some of the most precious pieces are currently housed in a modest temperature-controlled storage room in the Hobby Lobby warehouse. Green and his family show what giving looks like "from a biblical perspective," says Rob Hoskins, president of OneHope. But the priority is clear: "If I die without food or without eternal salvation, I want to die without food." public school system, he's turned his arts and crafts empire into a massive missionary organization, the equivalent of the largest church bake sale in the world. His coffee table is draped with a bird's-eye-view photograph of his corporate campus, annotated with scribbles in black marker that show the expansion under way. David Green has one of America's great, little-known fortunes, having turned a makeshift manufacturing operation in his living room for arts and crafts into a retail monster, with 520 superstores in 42 states. In the first half of the Super Bowl game, a 30-second spot with images of children being supportive and embracing each other ran. One of the backers of the initiative is billionaire [David Green](https://www.forbes.com/profile/david-green/?sh=4ea8756c4ef0), the founder of craft store chain Hobby Lobby, who is estimated by Forbes to be worth $14.8 billion.

Most Super Bowl adverts plug things like fizzy drink and cars, but one of the most talked-about commercials the day after the big game was selling Jesus ...

The company has previously been accused of [homophobia](https://www.businessinsider.com/the-15-biggest-controversies-in-hobby-lobby-history-2020-9#july-2014-on-the-heels-of-the-hobby-lobby-ruling-faith-leaders-send-a-letter-to-the-white-house-urging-to-be-exempt-from-laws-prohibiting-lgbtq-discrimination-6). Many singled an advert which tells the story of Jesus's family while images of Latin American families fleeing towards the United States flash up on the screen. Meanwhile, Charlie Kirk, founder of the right-wing campus group Turning Point USA, said the adverts "pander to liberals". [won the right to refuse on religious grounds to cover contraception and the morning-after pill](https://www.bbc.com/news/28093756) as part of its employee health plan. He's previously called the campaign "one of the worst services to Christianity in the modern era" and the people behind it "woke tricksters". [noting that](https://hegetsus.com/en/who-is-paying-for-all-of-this): "Most of the people driving He Gets Us, including our donors, choose to remain anonymous because the story isn't about them, and they don't want the credit."

Column: How did Rihanna pull off her big-reveal heist of the Super Bowl? Singer Rihanna and background dancers onstage during the Super Bowl. Rihanna ...

[social and legacy media stuttered](https://www.cbsnews.com/news/rihanna-pregnant-at-super-bowl-singer-confirms-she-is-pregnant-with-second-child/) with the Question that Dare Not Be Asked. Rihanna’s halftime show would have been amazing even without the is-she-or-isn’t-she belly tease, but her choice of a “special guest” kept people talking way longer than Tom Holland or [did just that](https://www.latimes.com/entertainment-arts/music/story/2023-02-12/rihanna-super-bowl-halftime-review). That, my friends, is a pretty spectacular cultural heist, and one that took a fair amount of planning. Many hoped her appearance would preface a new album or tour — a surefire post-Super Bowl play following an event that pays its performers Confirmation was dragged from her representatives one outlet at a time. And when she stood this way or moved that way, the catsuit appeared to stretch over a [noticeably rounded belly.](https://www.latimes.com/entertainment-arts/music/story/2023-02-12/super-bowl-2023-rihanna-pregnant-super-bowl-halftime-show) (I hadn’t.) During the show and indeed for many hours after it, She just had a baby in May, and not every new mother reclaims her flat abs in a year. Her light-fingered habit of walking away from clubs, fashion shows and hotels [came barreling back](https://www.latimes.com/sports/story/2023-02-09/super-bowl-2023-full-coverage-chiefs-vs-eagles-in-super-bowl-lvii-entertainment-ads-and-more) in the second half, a certain portion of the viewership was having conversations about Rihanna — and more generally, subtextually, about female body image. [with a wine-glass](https://www.elle.com/uk/life-and-culture/culture/a21589571/rihanna-wine-glass-thief-oceans-8/) was documented so many times that talk show host Graham Norton [used it as a bit](https://www.youtube.com/watch?v=J0z9SyqdVWw) when interviewing her and her co-stars of the heist film “ [Ocean’s 8](https://www.latimes.com/fashion/la-ig-oceans-eight-20180620-story.html).” “Watch yourself around Rihanna,” he joked.

In forcing her audience to confront her physical reality, the pop star took ownership of her body – and she did it in real time, says Morwenna Ferrier, ...

It became the most liked photograph on Instagram in 2017, with more than 10m likes (she revealed her first pregnancy on stage in 2011 at the MTV Video Music Awards, but no one really remembers that). The image became a blueprint for magazines, sending an empowering message in an era otherwise ridden with repressed corporeal ideals, but that didn’t stop some shops from banning it at the time. In terms of the reveal, I simply posted a headless mirror shot on Instagram in which I gently lifted my tracksuit to show a tiny bump. In 2017, Leibovitz [rehashed the concept](https://www.vanityfair.com/style/photos/2017/06/serena-williams-cover-story) with Serena Williams, an image that feels all the more powerful now, because Williams almost died after an emergency C-section from that pregnancy. Do you have an opinion on the issues raised in this article? Doing it on a public stage, as Rihanna did, was not only bold. The celebrity pregnancy reveal is, of course, more public – and it has a short, but storied tradition. But the image of the pregnant pop star, cradling her belly in a red silk Loewe catsuit as she descended from the heavens on a Perspex box, is surely up there with the greatest pregnancy reveals of the Instagram age. In forcing her audience to confront her physical reality, Rihanna went past making a fashion statement. During my pregnancy, I wore clothes that rearranged themselves around my changing shape: jeans with elasticated waistbands from Topshop, a Diane von Furstenberg wrap dress given to me by a colleague and various billowing dresses in plissé fabrics from Asos, which I gave to a charity shop as soon as I was able to walk again. She took ownership of her body, and she did it in real time. The Daily Mail called her “shameless”.

Fans and critics praised the cool, calm performance as a reminder of how many hit songs Rihanna has created over the years.

[seen posing ](https://twitter.com/rihanna/status/1294475136968450048?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1294475136968450048%7Ctwgr%5Ee2faa1d9a738bbafe80a68bc0d4fe337303381ba%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.businessinsider.com%2Ftrump-rihanna-fight-super-bowl-insult-nothing-without-stylist-2023-2)in front of an art installation, featuring a car that had the words "F**k Trump" spray painted on it. Trump’s characteristically catty, dramatic insult isn’t the first time he has ranted against the singer; in fact, he seems to be nurturing a strange grudge against Rihanna. [having gained](https://mobile.twitter.com/JoePompliano/status/1625222816030244864) 1.5 million Instagram followers, with searches for her beauty company, Fenty, [soared by 833%](https://mobile.twitter.com/PopBase/status/1625177719742017537) in the wake of her performance. Even Sesame Street's Elmo was impressed, with the puppet’s official Twitter account posting that the singer looked “great in red.” [“tragic” rallies](https://www.thedailybeast.com/rihanna-slams-trump-for-playing-her-music-at-rally), and a year later called him “the most mentally ill man in America” in an interview with Vogue. Also, so much for her ‘Stylist!’”

Hours after the Super Bowl in which Patrick Mahomes' Kansas City Chiefs were the real winners of the night, along with Rihanna for her halftime performance, ...

- Super Bowl.

The 38-35 shootout between the Chiefs and Eagles and Rihanna's halftime show helped Fox score a jump in viewership from last year's Super Bowl.

[112 million](https://www.forbes.com/sites/nicholasreimann/2021/02/09/super-bowl-viewership-drops-to-lowest-level-since-2007/?sh=192f34ee1e69) Americans who watched last year’s super bowl but falls short of 2015’s [record audience](https://www.forbes.com/sites/ariannajohnson/2023/02/06/the-most-watched-super-bowls-of-all-time/?sh=1815c7fe49d8) of 114.4 million. [predicted](https://twitter.com/mulvihill79/status/1622758106932580353?s=20&t=7avP1LjjPbi7VIJe81ep5w) last week the game would set the all-time audience record. [Rihanna](https://www.forbes.com/sites/marisadellatto/2023/02/10/why-rihanna-wont-get-paid-for-her-super-bowl-halftime-show/)’s halftime show averaged 118.7 million viewers, per Fox, a 15% from the 103.4 million average audience for the 2022 halftime show featuring Dr. The NFL remains by far the most valuable property in American television, [accounting](https://twitter.com/kendallbaker/status/1611357216543473666?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1611357216543473666%7Ctwgr%5E341421195f64c4423d49ae86a6cf9e247177f914%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.si.com%2Fextra-mustard%2F2023%2F01%2F06%2Fnfl-82-top-100-american-television-broadcasts-2022-nielsen-ratings) for 82 of the nation’s 100 most-watched broadcasts in 2022. [The Most-Watched Super Bowls Of All Time](https://www.forbes.com/sites/ariannajohnson/2023/02/06/the-most-watched-super-bowls-of-all-time/?sh=1815c7fe49d8) (Forbes) [Viewership Is Falling, Rates Are Rising, Yet Advertisers Still Flock To The Super Bowl](https://www.forbes.com/sites/jabariyoung/2023/02/12/super-bowl-ad-rates-are-rising-viewership-is-falling-yet-advertisers-are-still-spending-like-crazy/?sh=1fa5b89278e0) (Forbes) [Amazon And ESPN Lag Behind Networks On NFL Viewership, Ratings Reveal](https://www.forbes.com/sites/dereksaul/2023/01/10/amazon-and-espn-lag-behind-networks-on-nfl-viewership-ratings-reveal/?sh=4df746ac3c0c) (Forbes) [each](https://www.forbes.com/sites/dereksaul/2022/10/17/most-nfl-fans-unfazed-by-concussions-as-tua-tagovailoas-injury-sparks-debate/?sh=88a15f499ef9) [sparked](https://www.nytimes.com/2023/01/04/opinion/letters/damar-hamlin-football.html) numerous [think pieces](https://www.nytimes.com/2023/01/04/opinion/letters/damar-hamlin-football.html) about the ethics of watching football, but Americans continue to eagerly watch the sport. The record Super Bowl ratings [follow](https://www.forbes.com/sites/dereksaul/2023/01/10/amazon-and-espn-lag-behind-networks-on-nfl-viewership-ratings-reveal/?sh=4df746ac3c0c) a strong regular season for the NFL on the small screen: Audiences for CBS, Fox and NBC each hit multi-year highs this season, while ESPN dipped slightly from 2021. [according](https://www.forbes.com/sites/jabariyoung/2023/02/12/super-bowl-ad-rates-are-rising-viewership-is-falling-yet-advertisers-are-still-spending-like-crazy/?sh=1fa5b89278e0) to an inflation-adjusted analysis jointly conducted by Forbes, Nielsen and Kantar Group. [how many](https://www.geocomply.com/news/geocomply-records-increase-in-super-bowl-transactions/) online sports bets were tracked by location authenticating firm GeoComply over Super Bowl weekend, a 25% increase from the same period last year. [according](https://www.foxsports.com/presspass/blog/2023/02/13/fox-sports-presentation-of-super-bowl-lvii-scores-six-year-high-with-113-million-viewers/) to preliminary Nielsen Media data provided by the network, and another six million viewers tuned into streaming platforms.

An audience of 113 million people tuned in to Fox Corp.'s Super Bowl broadcast to watch the Kansas City Chiefs defeat the Philadelphia Eagles 38-35 in a ...

The Chiefs won with a field goal in the final seconds. The audience included both broadcast and online viewers, the network said Monday in an email. An audience of 113 million people tuned in to

The Brilliant Skeleton Northern Lights Rihanna wore has a transparent red crystal dial, allowing the wearer to see the inner workings of the watch ...

Then for the over-the-top part: the bezel alone is set with 251 pavé-set diamonds (adding up to 10.25 carats!). Rihanna’s version of the piece is also fitted with a red strap. Last night, for her halftime performance at Super Bowl LVII (which also doubled as a sneaky pregnancy reveal), Rihanna made all of that very clear: she rocked a special Loewe flight suit and made-to-measure leather corset in crimson with matching Salomons, and she paired it all with the perfect watch: a Jacob & Co.

See photos of some of the biggest performances by pregnant musicians.

Photo Credit : Kevin Mazur/WireImage Photo Credit : Kristian Dowling/GI Photo Credit : Christopher Polk/GI for dcp Photo Credit : Johnny Nunez/GI for BET Photo Credit : Chelsea Lauren/GI for Hyundai Photo Credit : Christopher Polk/GI for NARAS

Fox's broadcast of the big game averaged 113 million viewers across all platforms. That's a slight, 1 percent improvement over Super Bowl LVI a year ago and a ...

For entertainment programming, the previous low was 17.36 million viewers for an episode of Alias on ABC in 2003. PT — averaged 15.5 million viewers, a low for a program airing immediately after the Super Bowl. The home markets for both teams were both hugely invested in the Super Bowl (unsurprisingly). [112.3 million viewers](https://www.hollywoodreporter.com/tv/tv-news/tv-ratings-super-bowl-lvi-feb-13-2022-1235093067/) across all platforms last year, but using different metrics for streaming than in the past. The previous low came way back in 1975, when NBC’s nightly newscast had 15.92 million viewers. About 106 million of those viewers watched the main broadcast on Fox and a Spanish-language feed on Fox Deportes, with the remainder on Fox and NFL digital platforms. Given the high likelihood that more that one person was watching at least some of those 7 million streams, the true audience for [Super Bowl LVII](https://www.hollywoodreporter.com/t/super-bowl-lvii/) is somewhere above 113 million. Fox’s broadcast of the big game averaged 113 million viewers across all platforms. As usual, Super Bowl LVII is only competing with past Super Bowls in terms of ratings comparisons. Nationally, the game scored a 40.0 rating/77 share. [Rihanna’s halftime performance](https://www.hollywoodreporter.com/tv/tv-reviews/rihanna-super-bowl-halftime-show-review-1235323415/), which averaged 118.7 million viewers and was the second-most-watched halftime show on record (behind the Katy Perry/Left Shark spectacle of 2015), Fox says. After the game, the second-season premiere of Next Level Chef — which started at 10:37 p.m.

Rihanna's halftime show averaged 118.7 million viewers, making it the second-most watched in Super Bowl history.

It would also be a slight increase over the 112.3 million average for last year's Super Bowl. Fox also said 15.5 million people watched the season premiere of Gordon Ramsay's competition show "Next Level Chef" following the game. "There wasn't a primary brand that took over the Super Bowl," he said. The rating is the percentage of television households tuned in. That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game's lowest TV-only average since 2007. After Super Bowls averaged over 100 million viewers from 2010-18, four of the five games before this year had fallen short of that number because of cord-cutting. It was also the most watched non-soccer event in Spanish-language cable history. The first Super Bowl to be streamed, in 2012, averaged 346,000. The figures are via Nielsen's Fast National data and Adobe Analytics. The Spanish-language audience average for the game was 951,000, a record for the most-watched Super Bowl game in Spanish-language cable television history. The Super Bowl has been televised in Spanish in the United States since 2014. This was Fox's 10th Super Bowl since it began airing NFL games in 1994 and the second most-watched program in Fox Sports history.

The 2015 game between New England and Seattle on NBC holds the record at 114,442,000 viewers followed by Super Bowl 48 in 2014 on Fox between Seattle and Denver ...

It was also the most watched non-soccer event in Spanish-language cable history. It would also be a slight increase over the 112.3 million average for last year's Super Bowl. The figures are via Nielsen's Fast National data and Adobe Analytics.

Here's a behind-the-scenes look at the set design of Rihanna's Super Bowl Halftime Show.

According to Wired, the stage was reportedly rolled out on 15 carts and approximately 800 staff members brought the show to life. According to Rodgers, who has been spearheading the half-time show sets for the past 16 years, the NFL has been making a big push to switch every professional field to real grass. The sweet tribute to the late André Leon Talley!

The Super Bowl delivered super ratings for Fox. The face off between the Philadelphia Eagles and Kansas City Chiefs, a nail biter in which the latter team ...

Fox said Super Bowl LVII was the most-streamed Super Bowl in history, with an average of 7 million people watching via internet-based services. That said, it is worth noting that the decline of linear is present in the viewership data. That makes Super Bowl LVII the third most-watched television program of all-time.

Even though Sunday's game between the Kansas City Chiefs and Philadelphia Eagles came down to a field goal with 8 seconds remaining, Fox fell just short of its ...

The rating is the percentage of television households tuned in. That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game's lowest TV-only average since 2007. After Super Bowls averaged over 100 million viewers from 2010-18, four of the five games before this year had fallen short of that number because of cord-cutting. It was also the most watched non-soccer event in Spanish-language cable history. The first Super Bowl to be streamed, in 2012, averaged 346,000. It would also be a slight increase over the 112.3 million average for last year's Super Bowl.

Jimmy Kimmel called the pop singer's pregnancy reveal “the biggest 'we're expecting' announcement in the history of the world.”

“The White House today announced they formed an interagency team to look into what’s going on. So, if you are one of those 19 million people who called in sick to work today, Rihanna last night had a 9-month-old in her dressing room, she was eight millimeters dilated, still managed to get out there and do her job.” — JIMMY KIMMEL “Seriously, did you see that, pregnant women? Rihanna just did a Super Bowl halftime show while pregnant, and you want my seat on the subway? Did you see it? Here are the

Rihanna's Super Bowl halftime performance featured chart topping hits and special guests, industry disrupting brands that promote inclusivity: Savage x ...

In addition to the items advertised before the show, select pieces worn by the hoard of background dancers that accompanied Rihanna for the performance are also available for sale. Designed as a brand that offers “beauty for all”, not only did the Super Bowl halftime spotlight a makeup brand, it spotlighted one that promotes makeup as a option for anyone with skin and a desire to embellish it. Reflecting the values that Fenty espouses, and in stark contrast to most of the other options offered by NFLshop.com, the majority of pieces in this collection are unisex. Brands that make it to the screen during the Super Bowl share rarefied air, even more so if they grace the screen during the 12 minutes dedicated to the halftime show. With more than [100 million predicted viewers](https://variety.com/vip/2023-super-bowl-expect-a-tv-ratings-rebound-1235509835/) (as of publication 2023 viewership numbers were not yet published), the 2023 face-off offered incomparable exposure to brands that were willing to fork over [$7 million for 30 seconds](https://adage.com/article/special-report-super-bowl/super-bowl-2023-commercial-time-95-sold-out-fox/2428261). Less often the topic of conversation, but possibly the largest of these groups, are those viewers who tuned in solely for the halftime show.

Rihanna bowled the audience with her phenomenal performance at the Super Bowl 2023, but she did it all free of cost. Read to know more!

[Google News](https://news.google.com/s/CBIwo7yAqUE) RiRi, too, capitalized on it as her Savage X and Fenty Beauty game merchandise brought in quite some profit. The report further states that back in 2020, Well, to be fair, celebrities like Rihanna and others do not come in cheap, and the cost of production plus their charges would surely be off the charts. Advertisement She proudly showed off her adorable baby bump, and the reaction of ‘papa’ A$AP Rocky was equally priceless.