Campa Cola

The company said RCPL's roll-out of its cold beverage portfolio across India, starting with Andhra Pradesh and Telangana, is aligned with the company's ...

The launch of this brand was in line with the company's strategy to promote homegrown Indian brands that not only have a rich heritage but also boasted a deep-rooted connect with Indian consumers, Reliance Consumer Products (RCPL) said in a statement on Thursday. Five thirst-quenching pack sizes will be offered under the Campa range for several consumption occasions, it added. The company said RCPL's roll-out of its cold beverage portfolio across India, starting with Andhra Pradesh and Telangana, is aligned with the company's overall vision of offering value and choice to Indian consumers through high-quality products at affordable price points.

Billionaire Mukesh Ambani's Reliance re-launched the 50-year-old iconic beverage brand Campa Cola in a new contemporised avatar as it looks to ramp up its ...

Speaking on the launch, RCPL spokesperson said, "By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment. It had previously acquired the Campa brand from Pure Drinks group for a reported Rs 22 crore. Later on, it introduced Campa Orange, the orange-flavoured aerated drink. fizzy drinks and fruit juice label Sosyo. Pure Drinks Group was the sole distributor of Coca-Cola in India from 1949 to the 1970s. The launch of Campa portfolio "is in line with the company's strategy to promote homegrown Indian brands that not only have a rich heritage but also boast a deep-rooted connect with Indian consumers due to their unique tastes and flavours", it said.

To be launched in three flavours initially — Campa Cola, Campa Lemon and Campa Orange.

“Reliance is not an FMCG company and has acquired consumers by pricing, it can acquire many consumers in great deals but not Cola. The brand has memories attached to it and it will bring back the memories,” Harish Bijoor, brand strategy expert told businessline. Campa is housed under Reliance Consumer Products, the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures.

"With this launch, Reliance Consumer Products further strengthens its FMCG portfolio, which comprises heritage brands from Sosyo Hajoori, ...

[Business News](/news), [Breaking News](/breakingnewslist.cms)Events and [Latest News](/news/latest-news)Updates on [The Economic Times](/).) [The Economic Times News App](https://etapp.onelink.me/tOvY/feefac97) to get Daily Market Updates & Live Business News. [Reliance Consumer Products](/topic/reliance-consumer-products), the fast-moving consumer goods arm of [Reliance Retail Ventures Limited](/topic/reliance-retail-ventures-limited), has relaunched the homegrown cola brand [Campa Cola](/topic/campa-cola)in three new variants, setting up competition with category leaders Coca-Cola and PepsiCo.

India Business News: Reliance Consumer Products, which is part of the Reliance Group, has reintroduced Campa Cola and is hoping to eat into Pepsi and Coca ...

For instance, a 200ml bottle of Campa is priced at Rs 10 as against Rs 20 for a 250 ml bottle of Coke or Pepsi. The launch, months after the brand was acquired from Pure Drinks, also coincides with IPL when advertising and sales pick up. While the pricing was not revealed, sources said that the drinks will be priced lower than what comparable products from Pepsi and Coke are priced.

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category, RCPL said.

RCPL’s roll-out of its cold beverage portfolio across India will start with Andhra Pradesh and Telangana. Reliance acquired a 50 per cent equity stake in Gujarat-headquartered Sosyo Hajoori Beverages (SHBPL) which owns the brand Campa. The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category, RCPL said.

लॉन्चिंग के मौके पर आरसीपीएल के प्रवक्ता ने कहा, “कैम्पा को उसके नए अवतार में पेश करके, ...

Campa Cola Relaunched: रिलायंस ग्रुप की कंपनी रिलायंस कंज्यूमर प्रोडक्ट्स लिमिटेड की तरफ से ...

India Business News: Reliance Consumer Products, which is part of the Reliance Group, has reintroduced Campa Cola and is hoping to eat into Pepsi and Coca ...

For instance, a 200ml bottle of Campa is priced at Rs 10 as against Rs 20 for a 250 ml bottle of Coke or Pepsi. The launch, months after the brand was acquired from Pure Drinks, also coincides with IPL when advertising and sales pick up. While the pricing was not revealed, sources said that the drinks will be priced lower than what comparable products from Pepsi and Coke are priced.

Sometimes, it's nice to hope that while the past is another country, a carbonated beverage might provide a short-term visa to it.

It is that association, an instant brand recall of a sort, that lends Campa its value. In a forgotten corner of YouTube, there is a video of the good life from the early Eighties. Campa Cola’s success was a product of the Indian economy closing down and the exit of Coke and Pepsi — it had a captive market.

कोल्ड ड्रिंक की दुनिया में कैम्पा कोला की मार्केट में वापसी, कभी सलमान खान इसका ए़ड ...

केवल 'कोका-कोला' ही नहीं बल्कि 'पेप्सिको' और अन्य फैंसी ब्रांड के शीतल पेय मार्केट में वापस आ गए जिन्होंने देश की नामचीन हस्तियों को अपने विज्ञापन के लिए चुना और देखते ही देखते ये ब्रांड भारत और भारतीयों के दिल-दिमाग पर छा गए और 'कैंपा' का बिजनेस काफी डाउन हो गया और ये मार्केट से गायब ही हो गया। जिसके तहत हर विदेशी कंपनी को अपनी चीजों की रेसिपी डिटेल्स शेयर करनी होती थी लेकिन 'कोका-कोला' इसके लिए राजी नहीं हुआ और उसका बिजनेस भारत में बंद हो गया और उसके जाते ही यहां एंट्री हुई देसी शीतल पेय 'कैंपा कोला' की, जिसने लोगों को खुद को 'कोका-कोला' का विकल्प दिया। शुरुआत में तो लोगों को ये विकल्प खासा पंसद आया और मार्केट में कोई दूसरी बड़ी कंपनी मुकाबले में ना होने से इसने बिजनेस की दुनिया में काफी नाम कमाया। आपको जानकर हैरत होगी कि इस ब्रांड के एड उस वक्त काफी हिट हुआ करते थे। आपको बता दें कि 70 के दशक में में इंडिया में 'कोका-कोला' काफी लोकप्रिय शीतल पेय था और उस वक्त पार्टी और शादियों में ये स्टेटस सिंबल के रूप में प्रयोग होता था। दूसरे शब्दों में कहा जाए कि उस वक्त शीतल पेय के मार्केट में ये अकेला किंग था क्योंकि ये 'रेडी टू ड्रिंक' हुआ करता था लेकिन साल 1977 में भारत में जनता पार्टी की सरकार बनने के बाद मार्केट की सारी गणित बदल गई क्योंकि तत्कालीन सरकार में उद्योग मंत्री रहे जॉर्ज फर्नांडिस ने देश में FERA संशोधन को लागू कर दिया था।

With over five decades of rich heritage, the iconic soft drink brand from 1970s, Campa Cola, is set to offer Indian consumers "The Great Indian Taste" this ...

Notably, this was Salman Khan's first television appearance. This was a time when soft drink advertisements used to be a perfect platform for Bollywood actors to get their first breaks. Launched in the 1970s, Campa Cola soon became a household name and market leader in the soft drink segment. ALSO READ [By Sahil Sinha](/author/sahil-sinha): Icononic beverage brand Campa Cola is all set to make a comeback in the Indian market after almost over three decades.

मुंबई: मुकेश अंबानी (Mukesh Ambani) की अगुवाई वाली रिलायंस (Relience) कंज्यूमर प्रोडक्ट्स ...

Asia's richest man, Mukesh Ambani, has announced plans to relaunch an iconic 1970s soda brand that once rivaled Coca-Cola and Pepsi, prompting a wave of ...

Campa Cola gradually disappeared from stalls and shelves across the country. Bollywood actor Salman Khan appeared in one of its more famous television campaigns while its print advertisements were known for their pop-art illustrations and bold colors. The brand filled a void in the South Asian country at a time when its more famous American rival Coca-Cola was not available, and the news of its return has prompted a flurry of interest from middle-aged Indians who remember drinking it in their youth.

Food Safety and Standards Authority of India (FSSAI) Chief Executive Officer (CEO) "encouraged states/UTs to increase the regular surveillance, monitoring, ...

"Yes, there could be initial impact in consumer offtake," said an executive at a regional brand who requested not to be identified. "Coca-Cola will continue to invest in building capability and capacity in the country," she added. Kali Aerated Water Works, maker of Bovonto soft drinks, is a prominent player in Andhra Pradesh and Telangana besides Tamil Nadu. "It's not possible to drop prices immediately - that requires approvals and aligning with bottling partners...plus there are inflationary pressures," said a senior executive at one of the US beverages giants who requested not to be named. Reliance had acquired the five-decades-old Campa Cola from Pure Drinks Group last year for Rs 22 crore. "As far as pricing goes, it is not an independent decision which we can take on our own and involves several stakeholders."

campa cola comeback: कैंपा कोला की शुरुआत 1970 के दशक में हुई थी लेकिन 1990 तक आते-आते इस ड्रिंक का ...

Billionaire Mukesh Ambani's Reliance re-launched the 50-year-old iconic beverage brand Campa Cola in a new contemporised avatar as it looks to ramp up its ...

[Dailymotion ](https://www.dailymotion.com/DeccanHerald) [Facebook ](https://www.facebook.com/deccanherald/) [Twitter ](https://twitter.com/DeccanHerald) Speaking on the launch, RCPL spokesperson said, "By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment. It had previously acquired the Campa brand from Pure Drinks group for a reported Rs 22 crore. Later on, it introduced Campa Orange, the orange-flavoured aerated drink.

In their early middle age now, those who grew up with the brand may still buy it — perhaps as a novelty beverage at school reunions.

It is that association, an instant brand recall of a sort, that lends Campa its value. In a forgotten corner of YouTube, there is a video of the good life from the early Eighties. Campa Cola’s success was a product of the Indian economy closing down and the exit of Coke and Pepsi — it had a captive market.