Neetu Kapoor

Ranbir Kapoor and Neetu Kapoor’s Snack Battle Takes a Heartwarming Turn with Lay's Campaign

Get ready to witness a playful showdown between Ranbir Kapoor and Neetu Kapoor in the new Lay's campaign! #IsseKehteHainPyaar

Ranbir Kapoor and Neetu Kapoor have joined forces in a delightful new campaign for Lay's potato chips. The iconic mother-son duo playfully compete for a bag of Lay's chips, showcasing a heartwarming narrative of love and fun. Conceptualized by Leo Burnett, the campaign, titled #IsseKehteHainPyaar, captures the essence of family bonding and the joy of sharing a simple snack.

Saumya Rathor, the category lead for potato chips at PepsiCo India, highlighted the significance of celebrity endorsement in enhancing brand essence. The campaign's collaboration between Leo Burnett, PepsiCo India, and director Vivek Kakkad has brought forth a refreshing and relatable storyline that resonates with Indian consumers.

The intriguing storyline of the Lay's campaign revolves around a playful snack showdown between Neetu and Ranbir Kapoor, adding a touch of humor and relatability to the brand's image. As the mother-son duo engage in a friendly battle over Lay's chips, viewers are drawn into a heartwarming narrative that emphasizes the bond shared over simple moments and snacks.

With the #IsseKehteHainPyaar campaign, Lay's has successfully blended celebrity charm, family dynamics, and snack enjoyment into a compelling advertisement that strikes a chord with audiences. The playful twist in the Lay's commercial featuring Ranbir and Neetu Kapoor showcases the brand's ability to connect with consumers on a personal level, making snacking a memorable and joyous experience.