Argylle

Apple's Box Office Blunders: The Costly Misfires of Napoleon, Flower Moon, and Argylle

Apple invested $700 million in movies like Killers of the Flower Moon, Napoleon, and Argylle, but only earned $466 million worldwide. Find out more about these box office disappointments!

Apple's ambitious foray into the film industry resulted in some costly misfires as the tech giant invested a staggering $700 million in the production of movies like 'Killers of the Flower Moon,' 'Napoleon,' and 'Argylle.' Despite the hefty investment, these films collectively grossed a mere $466 million worldwide, failing to meet box office expectations.

'Killers of the Flower Moon' directed by Martin Scorsese, 'Napoleon' starring Joel Coen, and 'Argylle' with an ensemble cast including Henry Cavill and Dua Lipa, were anticipated to be blockbuster hits. However, they fell short of captivating audiences and generating substantial revenue, highlighting the unpredictability of the film industry even with renowned talent involved.

The underperformance of these films raises questions about the effectiveness of high-budget productions in guaranteeing box office success and showcases the risk associated with investing significant sums in film projects without a guarantee of returns. Apple's experience serves as a cautionary tale for companies venturing into the competitive and unpredictable realm of filmmaking.

In hindsight, the disparity between the production costs and global box office earnings of 'Killers of the Flower Moon,' 'Napoleon,' and 'Argylle' underscores the challenges faced by even industry giants like Apple in navigating the entertainment industry landscape.