FC Barcelona

FC Barcelona's Indian Connection: From Academies to Virtual Camp Nou Experience

Discover how FC Barcelona players embraced an innovative virtual experience in India, driving into the new stadium with CUPRA!

FC Barcelona's presence in India goes beyond just football matches. In 2019 and 2020, India hosted two Barça Academy APAC tournaments, strengthening the bond between the club and the country. The academies have played a significant role, not only in enhancing football skills but also in fostering cultural exchanges and friendships between young Indian talents and the iconic Spanish club.

Recently, players from both the men's and women's teams of FC Barcelona had a unique experience exploring a Virtual Spotify Camp Nou with CUPRA. They delved into a futuristic Barcelona, immersing themselves in a digital journey that allowed them to drive into the new stadium. This collaboration with CUPRA provided an Exponential Experience, blending technology and sport in an exciting and innovative way.

This virtual adventure symbolizes the global reach of FC Barcelona, showcasing how technology can bring fans closer to their favorite club from anywhere in the world. The interaction with Indian fans and the exploration of a virtual Camp Nou highlight the club's commitment to engaging with supporters worldwide, transcending geographical boundaries through digital platforms.

FC Barcelona's initiatives in India not only promote football development but also create memorable experiences for fans. The blend of tradition, innovation, and cultural exchange in projects like the Barça Academy APAC tournaments and the Virtual Camp Nou Experience demonstrates the club's dedication to connecting with fans globally, including those in India.