Barcelona

CUPRA and FC Barcelona: A Partnership That's Charged Up!

CUPRA unveils its first electric SUV in a friendship with FC Barcelona that's driving us all electric!

In a groundbreaking event that merges the worlds of automotive innovation and sports passion, CUPRA, the high-performance car brand, has reinforced its partnership with FC Barcelona. At a colorful ceremony, Wayne Griffiths, the energetic CEO of CUPRA, handed over the keys of the CUPRA Tavascan — the brand's exciting first 100% electric SUV Coupé — to FC Barcelona’s president, Joan Laporta. This collaboration signifies not just a union of sport and mobility, but a commitment to sustainability, performance, and innovation, carving out a path towards a greener future.

The CUPRA Tavascan is not your average electric vehicle. With its striking design and cutting-edge technology, it embodies the spirit of both the team and the brand. As football aficionados and auto enthusiasts alike gather to witness this alliance, Griffiths emphasized the importance of this partnership in promoting an electric lifestyle. Fans of FC Barcelona can look forward to a unique driving experience that reflects the club's values and passion for excellence.

Notably, this alliance highlights more than just vehicles and sports. It showcases how industries can collaborate to address climate change while retaining the thrill of competition and human passion. Charging into the future, both CUPRA and FC Barcelona are taking steps towards ensuring that fans not only cheer for their team but also champion a sustainable environment, making every goal scored a step closer to a cleaner planet.

As the partnership flourishes, this electrifying development serves as an inspiration for other automotive entities and sports organizations. The collaboration illustrates how businesses can transcend traditional boundaries to create meaningful impacts. Imagine cheering for your favorite team, all from a CUPRA Tavascan — the electric SUV that's sporty enough to handle quick turns while being green enough to boast a minimal carbon footprint.

And here’s a fun fact: the CUPRA Tavascan can go from 0 to 100 km/h in just 6.5 seconds! Imagine that electric rush as you sip your chai before heading to a match! Also, did you know that FC Barcelona has one of the highest membership bases in the world? With over 150,000 members, they not only drive football on the pitch but also the electric innovation off it!