Mahindra

Mahindra Thar ROXX: The SUV That Rocks Kochi! 🚗🎸

The Mahindra Thar ROXX has made its grand debut in Kochi, blending ruggedness with every day practicality at a concert! Check out what this exciting new SUV has to offer.

On August 14, 2024, Mahindra & Mahindra Ltd. kicked off an electrifying showcase for the All-New Thar ROXX in Kochi, India, coinciding with a high-octane rock concert. This thrilling launch was not just about the music; it marked the arrival of a new contender in Mahindra's SUV lineup. Positioned as a five-door variant between the iconic three-door Thar and the robust Scorpio N, the Thar ROXX promises to fuse adventure with everyday practicality, making it a versatile machine for urban explorers and off-road enthusiasts alike.

Priced starting at Rs. 12.99 lakh for the petrol variant and Rs. 13.99 lakh for the diesel model, the Thar ROXX is designed to cater to a wide range of customers. With its impressive specifications still largely under wraps, initial features include a flashy 6-slat grille, striking LED headlights, and sporty C-shaped LED DRLs. The interiors boast a chic dual-tone black-and-white finish and offer a comfortable bench seat setup. Rumor has it that Mahindra is looking to capture the adventurous spirit with seven dual-tone colour options, making the customization possibilities as exciting as the vehicle itself.

As for practicality, Mahindra has assured that the Thar ROXX handles day-to-day driving with as much flair as off-road capability. The ruggedness that Thar enthusiasts have come to love rumbles on in this new version, but with enhancements to better serve daily commuters. With five variants available for eager buyers, the Thar ROXX aims to make a mark not just for its sturdy performance but also for its ability to fit seamlessly into urban lifestyles.

Unveiling during the third anniversary of the second-generation Thar adds a layer of nostalgia to the occasion, echoing the legacy this iconic brand has established. It's not just a car; it's a celebration of freedom and adventure, set against the rhythmic backdrop of a rock concert. Are you ready to embrace the Thar ROXX and hit the road with a bang? In the words of rock 'n' roll, let's get this party started!

As you gear up for the thrill that the Mahindra Thar ROXX promises, it's interesting to note that the original Mahindra Thar was first launched in 2010, quickly cementing its place as a favorite among off-roading aficionados. Furthermore, Mahindra's commitment to innovation is evident, with plans for electric versions of their SUVs on the horizon, ensuring you can rock the roads sustainably!