Mahindra

Mahindra Thar Roxx: The New 5-Door Wonder That Everyone Can Afford!

Who knew off-roading could be this affordable? Check out Mahindra's latest 5-door Thar Roxx starting at just ₹12.99 lakh! 🚙✨

In a stunning reveal that caught everyone off-guard, Mahindra has just launched the much-anticipated Thar Roxx at an unbeatable starting price of just ₹12.99 lakh! This thrilling 5-door SUV promises to redefine the off-roading experience for car enthusiasts across India. Known for its rugged character and unyielding performance, the Thar Roxx also comes packed with advanced features that make it a must-have for both urban dwellers and adventure seekers alike.

The base variant of the Thar Roxx, dubbed the MX1, is already creating waves with its impressive features, including LED projector headlamps and LED tail lamps, which add that touch of modern flair to the traditional rugged design. But wait, there's more! Mahindra hasn’t skimped on options with seven captivating colour choices and six exciting engine variants to cater to every customer’s off-road fantasies. Whether you want a flashy red or a subtle grey, the Thar Roxx has got you covered!

Unveiled at an electrifying concert featuring none other than the multi-talented Farhan Akhtar in Kochi, Mahindra made sure this launch was memorable. The buzz around the Thar Roxx is not just about its price, which is a pleasant shock for many, but also the excitement of owning an iconic vehicle that offers unparalleled versatility. With off-roading capabilities built into its DNA, the Thar Roxx aims to attract adventure enthusiasts who want more than just a regular SUV.

For those who don’t know, the Thar has long been a beloved icon among 4x4 enthusiasts in India, and this new 5-door version ensures that families can join in on the fun without compromising on space or comfort. With a slew of advanced safety features and enhanced tech coupled with rugged aesthetics, Mahindra has successfully turned a favourite into a family-friendly vehicle.

Did you know that the Mahindra Thar is known as the "King of Off-Road" in many circles? And with the new Thar Roxx, it’s not just royal on the rough terrain but also easy on the pocket! So, gear up and get ready to ride on adventures that await with this stellar new ride!